Tiffany jewelry ad campaign features first same-sex couple

By Jareen Imam, CNN
1 minute read
Updated 7:22 PM EST, Sat January 10, 2015
Jeweler Tiffany & Co. is the latest brand to feature a same-sex couple in a mainstream ad campaign. Click through the gallery for more pictures from the campaign, which aims to show that love comes in a variety of forms, Tiffany spokeswoman Linda Buckley said.
Jeweler Tiffany & Co. is the latest brand to feature a same-sex couple in a mainstream ad campaign. Click through the gallery for more pictures from the campaign, which aims to show that love comes in a variety of forms, Tiffany spokeswoman Linda Buckley said.
Courtesy Tiffany
The campaign includes an image of a couple on their wedding day with their child, a nod to couples having children outside marriage.
The campaign includes an image of a couple on their wedding day with their child, a nod to couples having children outside marriage.
Courtesy Tiffany
Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Courtesy Tiffany
Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Courtesy Tiffany
Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Courtesy Tiffany
Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Courtesy Tiffany
Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Courtesy Tiffany
Jewelry ad campaign features same-sex couple

Story highlights

Tiffany & Co. features same-sex couple in new ad campaign

The 178-year-old jeweler joins growing list of brands using same-sex couples in ads

CNN  — 

Jeweler Tiffany & Co., for the first time, is featuring a gay couple in an ad campaign.

The new “Will You?” campaign, shot by fashion photographer Peter Lindbergh, features seven scenes of couples.

One in particular is drawing widespread praise for showing a same-sex couple.

The pair, shown sitting on a stoop in New York City, are a couple in real life, Tiffany spokeswoman Linda Buckley said.

The 178-year-old jeweler best known for its little blue boxes says this is its first ad to depict a same-sex couple. The company joins a growing list of brands using same-sex couples in promotional materials, from Banana Republic to Target.

The campaign aims to show that love comes in a variety of forms, Buckley said.

“Nowadays, the road to marriage is no longer linear,” she said. “True love can happen more than once with love stories coming in a variety of forms.”

Another photo shows a couple on their wedding day with their child, the company said, a nod to increasing rates of mothers giving birth outside of marriage. The rest of the images show couples in various romantic settings: on a city rooftop, driving in a convertible, at home on a sofa.

Related