Tiffany jewelry ad campaign features first same-sex couple

By Jareen Imam, CNN

Updated 0022 GMT (0822 HKT) January 11, 2015

Jeweler Tiffany & Co. is the latest brand to feature a same-sex couple in a mainstream ad campaign. Click through the gallery for more pictures from the campaign, which aims to show that love comes in a variety of forms, Tiffany spokeswoman Linda Buckley said.
Photos: Jewelry ad campaign features same-sex couple
Jeweler Tiffany & Co. is the latest brand to feature a same-sex couple in a mainstream ad campaign. Click through the gallery for more pictures from the campaign, which aims to show that love comes in a variety of forms, Tiffany spokeswoman Linda Buckley said.
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The campaign includes an image of a couple on their wedding day with their child, a nod to couples having children outside marriage.
Photos: Jewelry ad campaign features same-sex couple
The campaign includes an image of a couple on their wedding day with their child, a nod to couples having children outside marriage.
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Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Photos: Jewelry ad campaign features same-sex couple
Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
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Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Photos: Jewelry ad campaign features same-sex couple
Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Hide Caption
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Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Photos: Jewelry ad campaign features same-sex couple
Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Hide Caption
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Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Photos: Jewelry ad campaign features same-sex couple
Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Hide Caption
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Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
Photos: Jewelry ad campaign features same-sex couple
Shot by fashion photographer Peter Lindbergh, "Will You?" shows couples in various romantic settings intended to capture "a moment in time when couples experience an intimate connection," the jeweler said in a press release.
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06.tiffany-Male Couple03.tiffany-Bridal with Child01.tiffany-Bridal in Car02.tiffany-Bridal on Roof - Emerging Markets04.tiffany-Cafe05.tiffany-Couch07.tiffany-Rain

Story highlights

  • Tiffany & Co. features same-sex couple in new ad campaign
  • The 178-year-old jeweler joins growing list of brands using same-sex couples in ads

(CNN)Jeweler Tiffany & Co., for the first time, is featuring a gay couple in an ad campaign.

The new "Will You?" campaign, shot by fashion photographer Peter Lindbergh, features seven scenes of couples.
    One in particular is drawing widespread praise for showing a same-sex couple.
      The pair, shown sitting on a stoop in New York City, are a couple in real life, Tiffany spokeswoman Linda Buckley said.