What's squeezing a woman's bottom got to do with sport?

    Sheena McKenzie, for CNN

    Updated 1251 GMT (2051 HKT) March 5, 2015

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    The poster which appeared on E3 Harelbeke's Twitter feed, advertising their 2015 race.
    Photos: What's squeezing a woman's bottom got to do with sport?
    The poster which appeared on E3 Harelbeke's Twitter feed, advertising their 2015 race.
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    A round up of previous E3 Harelbeke posters, which appeared on the organization's Twitter feed
    Photos: What's squeezing a woman's bottom got to do with sport?
    A round up of previous E3 Harelbeke posters, which appeared on the organization's Twitter feed
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    2 of 5
    Cyclist Peter Sagan, who was the inspiration for the controversial poster, is kissed by two podium girls after winning last year's E3 Harelbeke race in Belgium.
    Photos: What's squeezing a woman's bottom got to do with sport?
    Cyclist Peter Sagan, who was the inspiration for the controversial poster, is kissed by two podium girls after winning last year's E3 Harelbeke race in Belgium.
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    Olympic road race champion Nicole Cooke (pictured) said: "The poster is sexist and reflects the sexism that exists in cycling and sport. I am disappointed that the UCI did not sanction the race organizers, as the UCI has the power to take resolute action."
    Photos: What's squeezing a woman's bottom got to do with sport?
    Olympic road race champion Nicole Cooke (pictured) said: "The poster is sexist and reflects the sexism that exists in cycling and sport. I am disappointed that the UCI did not sanction the race organizers, as the UCI has the power to take resolute action."