- Floyd Mayweather and Manny Pacquiao bout set to be the largest purse in boxing history
- Fighters take to social media to boost viewership
- Instagram accounts highlight personality clash
(CNN)A chiseled boxer's Instagram feed shows him making constant references to the Bible and enjoying gospel singing with his wife.
Another features his formidable opponent counting stacks of money, hanging out in strip clubs, and flashing diamond watches and Ferraris.
Welcome to the world of boxing promotion, circa 2015.
American Floyd Mayweather and Filipino Manny Pacquiao are set to officially announce their heavily anticipated boxing match at a press conference in Los Angeles Wednesday.
With the combined purse for the May 2 bout in Las Vegas reported to touch $300 million pending viewership numbers, the incentives to self-promote could not be higher.
"Nowadays you have to be on social media to launch the fight and to build hype," says boxing promoter Nisse Sauerland, CEO of Team Sauerland. "It couldn't be done without it."
Thirty-eight year old Mayweather (47-0, 26 knockouts), who favors the moniker "The Money Man" or "TBE" (The Best Ever), boasts nearly five million Instagram followers, 5.65 million followers on Twitter and 9.2 million Facebook likes.
He famously confirmed the fight via Shots, a photo sharing social media application that he's invested in, and displays links to his clothing brand, The Money Team, on all his accounts.
Along with professing to the be the best fighter of all time, he could also stake a claim to be one of the greatest social media users in sports.
"I think they're both playing their roles," says Sauerland, who promotes over 45 boxers. "You've got the bad guy and the good guy, really. You've got the guy who throws the money around (Mayweather), that's his image, and Pacquiao, he's the hope of a nation."