The 'piranha' running a $4.6 billion media empire

Media mogul invests in diversity
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Story highlights

  • Meet Rohana Rozhan, boss of multi-billion dollar Astro Malaysia
  • Says secret to success is reflecting audience within workforce

Leading Women connects you to extraordinary women of our time -- remarkable professionals who have made it to the top in all areas of business, the arts, sport, culture, science and more.

(CNN)As a youngster, Rohana Rozhan had a nickname that summed her up perfectly: "Rohana the Piranha."

Even as a little girl growing up in Malaysia, the future CEO of a $4.6 billion media company was small but deadly.
    "I was born independent, fiercely so," 51-year-old Rozhan told CNN's Kristie Lu-Stout.
    "I always had a chip on my shoulder that I had to prove to everyone that I'm independent."
    Today she's proved it -- and then some.
    Rozhan heads Astro Malaysia, one of the biggest media and entertainment firms in the region. She's in charge of producing over 9,000 hours of original content a year -- ranging from radio broadcasts to hits on the silver screen.

    Here, she shares some of the secrets of her success

    Rozhan on equality:

    "We have 52% women working at Astro, but one of the things we are very very passionate about, is that each woman has to be the best person for the job."

    On respect:

    "If you grow up a good Muslim, Malay girl, one of the things you have to learn is you can be the smartest kid on the block, but you have to be respectful."

    On determination:

    "You have to want it, but you can't just want it without the work. You have to want it, yet understand, that it's not going to be easy."