Home of coffee – Ethiopia is widely regarded as the birthplace of coffee, and the beverage is extremely popular in the country, with Ethiopians being among nations who consume the most coffee in Africa.
Desired product – Ethiopia is the largest and most populated country in the Horn of Africa and the continent's biggest coffee producer, ranking fifth globally. Its beans are coveted around the world for their rich, gourmet flavor.
Deeper meaning – Within Ethiopia, coffee isn't seen as just an aromatic stimulant which helps to kick-start your day. The traditional Ethiopian coffee ceremony gathers family and friends and has special. spiritual meaning.
Maintaining heritage – Women wash the coffee beans, then roast and grind them. Guests are then served three cups of black coffee, going from stronger to weaker, and the ceremony can last several hours.
Tradition meets modernity – In recent times, however, a whole host of modern coffee shops have sprung in cities, such as TO.MO.CA in Addis Ababa, seen here. The cafe first opened in the 1950s, and has been in the same family for three generations.
Going global – TO.MO.CA owners, who also export their beans, say that they want to bring modernity to traditional coffee drinking, and are taking their brand abroad by opening the first international branch in Tokyo in May.