Chinese shoppers are increasingly choosing Western luxury brands, and website Mihaibao sells directly to Chinese consumers.
Luxury doesn't come cheap - Mihaibao sells this Alexander McQueen bag for the equivalent of $2,740.
The website is in Chinese, and shoppers can pay in Yuan or use Alipay -- the Chinese equivalent of PayPal.
Miahibao currently only sells designer bags but is aiming to expand into other luxury products -- including beauty, wine, art and furniture -- where there is a high demand.
Founder Jacqueline Lam took part in the Pitch@Palace boot camp for tech entrepreneurs, hosted by the Duke of York (pictured above), where she won high praise.
Supported by the UK Trade and Investment department, Lam has been able to secure more investment and strengthen trade links with China.