The website that knows what China's wealthy want
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Chinese shoppers are increasingly choosing Western luxury brands, and website Mihaibao sells directly to Chinese consumers.
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Luxury doesn't come cheap - Mihaibao sells this Alexander McQueen bag for the equivalent of $2,740.
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The website is in Chinese, and shoppers can pay in Yuan or use Alipay -- the Chinese equivalent of PayPal.
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Miahibao currently only sells designer bags but is aiming to expand into other luxury products -- including beauty, wine, art and furniture -- where there is a high demand.
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Founder Jacqueline Lam took part in the Pitch@Palace boot camp for tech entrepreneurs, hosted by the Duke of York (pictured above), where she won high praise.
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Supported by the UK Trade and Investment department, Lam has been able to secure more investment and strengthen trade links with China.
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