Gay pride: How the world turned into a rainbow this weekend

Facebook co-founder Mark Zuckerberg shows his support for gay pride.

Story highlights

  • Facebook enabled users to add a rainbow overlay to their profile photos
  • The colors celebrated gay pride, following a landmark U.S. Supreme Court ruling
  • Other tech giants such as Twitter and Uber also expressed their support

(CNN)Scroll through your Facebook feed and you'll already see an array of family photos, pouting selfies and delectable dinners. But over the past few of days, there's also been a bright splash of color as users have been updating their profile pics with a rainbow overlay to advocate gay pride.

The vibrant support comes after a landmark ruling by the U.S. Supreme Court to legalize same-sex marriage in all 50 states.
    And even The White House joined in, posting this time lapse video with the status: "America should be very proud. #LoveWins".

    America should be very proud. #LoveWins

    Posted by The White House on Friday, 26 June 2015
    "Our country was founded on the promise that all people are created equal, and today we took another step towards achieving that promise," said Facebook co-founder Mark Zuckerberg on his profile.