(CNN)In her famed TEDx talk, Nigerian author Chimamanda Ngozie Adichie tells the story of the first time she was called a feminist, at age 14, by a male friend.
Everyday sexism: What's it really like #BeingFemaleinNigeria?
"It was not a compliment. I could tell from his tone. The same tone you would use to say something like: you're a supporter of terrorism," she said, later adding:
"Some people will say a woman is subordinate to men because it's our culture. But culture is constantly changing."
Adichie has used her pen and her platform to talk about the struggles of Nigeria's women and on Tuesday, 30 June, young Nigerians began doing the same... in 140 characters.
It all started when Florence Warmate's book club read Adichie's 'We Should All Be Feminists', the published version of her TEDx talk.
"We were discussing the book, started talking about our own experiences and thought we should take this to a larger audience."
Eschewing their Whatsapp group, they decided to post a tweet using the hashtag #BeingfemaleinNigeria during their lunch break. At the time of publishing, the hashtag has been used 17,000 times. The tweets mostly focus on instances of sexism and discrimination that Nigerian women experience on a daily basis:
Other tweets underscored the patriarchal nature of Nigerian society.
Refreshingly, men have also taken to the hashtag.