Borrowing from Maasai culture, the Nairobi-based brand combines shuka, a Maasai fabric normally wrapped around the body, with contemporary designs. In doing so, their products both pay homage to tradition whilst highlighting the trends of modern Kenya. The brand sells around 100 units a month. Bags go for $18, jackets $29, with Wan Fam saying they're able to make a good profit on each item.
Brothers Jeff and Emmanuel Wanjala launched Wan Fam in 2009, capitalizing on the demand for locally-produced wares. Now is the time, they say, for African designers to start exploring their own heritage.
One of their most successful collections, called 1963, commemorated 50 years of Kenyan independence. Over half of the stock was sold in a single weekend.
Wan Fam is becoming so popular that piracy is becoming an issue. The way to counter the problem is maintaining the quality of the product, says Jeff Wanjala.