From the lurid colors of John Daly's trousers right back to the first swingers in the 17th century, golfers have always tried to stand out from the crowd.
Old Tom Morris, photographed around 1880, won the Open Championship four times. Dressed in hard-wearing and warm tweed, Morris, the son of a weaver, is widely regarded as the first professional golfer.
"The early Open champions started to be known as pros," explains Fleming. "They won money in competitions and were backed by the gentlemen golfers who would act almost like sponsors. They would bet against one another, put up prize money, trophies."
A young King Edward VIII (right) seen here in 1916. Then the Prince of Wales, he was a golf lover and wore "typical golfing dress rather than royal wear," Fleming says. His relaxed choice of clothing extended to wearing Fair Isle sweaters, which he helped popularize. The distinctive, multicolored weave is named after the small island in Shetland off Scotland's northeast coast.
When Edward was appointed Captain of the Royal and Ancient Golf Club in 1922, a crowd of 6,000 onlookers watched him complete the "Drive into Office" (a ceremony on the first tee to mark the start of a new club captain's tenure) wearing a round-neck Fair Isle sweater.
"Knitwear became a look of its own and people would wear it outside the golf course -- thanks in part to Scottish knitwear companies like Pringle and Lyle and Scott," Fleming says.
U.S. golf star Walter Hagen (left) shakes hands with Britain's Henry Cotton after the American won his fourth and final Open Championship at Muirfield in 1929. Dressed in plus fours, shirts, ties and v-neck sweaters, the pair were a dapper sight on the course.
"Walter Hagen loved wearing smart clothing and was known to talk about being a millionaire. He really liked bright colors," Fleming said.