Chinese police detain suspects linked to viral Uniqlo sex video

Chinese women take a selfie outside the Uniqlo flagship store, where a video purportedly taken inside one of its fitting rooms shows a couple apparently having sex in Beijing on July 16, 2015.

Story highlights

  • Police say the couple who appeared in the video remain under investigation
  • The steamy sex video was shot by the male participant in a Uniqlo change room in Beijing

Beijing (CNN)Police have detained several people connected to a viral sex video filmed at a Uniqlo clothing store fitting room in Beijing.

"The two people in the obscene video had sex in the fitting room in mid-April and used a cell phone to film their activity," Beijing police said in a statement about the preliminary results of its investigation.
    "The video was leaked and uploaded on the Internet when it was sent to WeChat friends."
    WeChat is one of the largest social media platforms in China; its app installed on 90% of smartphones in the country.
    Beijing police did not specify the number of people detained in its short statement, though state media reported that at least five had been taken into custody.
    The authorities partially named one suspect, saying a 19-year-old man surnamed Sun was held in custody for allegedly distributing obscene material online by uploading the video to Weibo, a popular micro-blogging service.
    Three other suspects were also detained, the statement said, adding that the young couple in the video remained under investigation as well.
    Uniqlo, the global "fast-fashion" chain based in Japan, told state media Sunday that its employees were not among those detained and again denied any involvement.

    Steamy sex video

    The smartphone video began circulating online Tuesday night.
    In the minute-long clip, a bespectacled man, dressed in black from head to toe, is heard telling a naked woman to kiss him as he tapes their steamy session in the mirror.
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    "Call me husband" and "say we'll be together" were a few of the suggestive phrases he uttered as piped music played in the background.
    Then, toward the end of the video, another female voice, over an intercom: "Dear customers, welcome to the Uniqlo store at Sanlitun. There are no fitting rooms on the first floor. Please proceed to the second and third floor if you need to try clothes on."
    The footage went viral overnight, attracting millions of views and thousands of comments. By midday Wednesday, however, most posts containing the clip had been taken down.

    Executives summoned

    As Beijing police announced an investigation into the case Wednesday, China's Internet regulators summoned executives from the parent companies of WeChat and Weibo.
    Government officials chastised the companies for their social networks' role in spreading the video "against socialist core values," and reminded Internet users to "preserve a healthy online environment."
    Despite the message, many young people have flocked to Uniqlo's three-story flagship store at Sanlitun — one of the trendiest retail and entertainment districts in Beijing — to take selfies outside the building and search the now-infamous fitting room inside.
    At the top of its official Weibo page, with almost 3.5 million followers, Uniqlo has placed a corporate statement, reminding its customers to use the changing rooms "properly."
    "As a responsible international brand, Uniqlo is dedicated to providing consumers with safe, comfortable and quality shopping experiences and locations," the company said.
    "We would like to remind all customers to abide by society's moral standard... and properly and appropriately use our fitting rooms."