- Dan Pfeiffer says a half-century of conventional wisdom about debates has been turned on its head by the rise of social media
- Candidates and their teams look for moments that will play well and aim to shape the Twitter conversation, he says
Dan Pfeiffer is a former senior adviser to President Barack Obama and served in the White House in a variety of roles, including communications director. The opinions expressed in this commentary are his.
(CNN)Presidential debates have been governed by the same norms since the first televised debate in 1960: look good, don't make a mistake, stay solid for the entire debate, and then have your campaign spin like hell as soon as it ends.