Jackie Nwobu started the MunaLuchi bridal magazine without any experience in the publishing industry. Today, it's one of the leading U.S. wedding magazines catered to women of color.
Nwobu left her job in the pharmaceutical industry to found MunaLuchi because she felt that multicultural brides had nowhere to turn to for wedding inspiration and resources.
MunaLuchi is currently issued annually with 50,0000 copies per issue, but will be quarterly from next year.
The magazine maintains a strong digital presence with a glossy blog and 500,000 followers across several social media platforms.
"I want readers to open our magazine and to be inspired," Nwobu says. "I want them to be able to think outside of the box. I want them to see themselves."
Nwobu says she learned from her mistakes fast. For her very first issue, she ordered 10,000 copies without a clear idea of how to sell them: "That was a huge mistake," she says. "You are supposed to get distribution and then they place orders and then you know how many copies you have to print. We did it backwards."
Even though she is Nigerian American, Nwobu's magazine doesn't only focus on brides of her own heritage, but also on women from other ethnic backgrounds who feel underrepresented in mainstream bridal publications.
"Every issue is exciting, there is always something new going in on," says Nwobu. "Every wedding is different. There is always a story behind it."