Why did this ambassador swim across the Nile?

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Dutch ambassador to Sudan, Susan Blankhart, pledged to swim across the Nile if her embassy's Facebook page received 10,000 likes.
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The swim was also a bid to to raise awareness of the issue of drowning in the river. Blankhart was joined by six other Dutch Women and seven Sudanese women, all sporting bright orange swimsuits (in keeping with Holland's national colors).
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Drowning is a huge issue in Sudan. According to estimates from the World Health Organization, 372,000 people drown yearly. More than 90% of these deaths occur in low and middle-income countries. <