(CNN)For many women in Egypt, fending off catcalls and lewd comments is a grim routine of daily life.
Tired of catcalls? Pink Taxi promises to drive women around Cairo peacefully
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According to the UN, over 99% have been victims of sexual harassment which often takes place on public transport or in cabs.
But a car service driven by women, and accepting only female passengers, is promising a secure way to travel in the Egyptian capital.
Pink Taxi's drivers take only pre-booked rides and know how to navigate Cairo's ferocious traffic jams -- clad in fuchsia uniforms nonetheless.
"I saw that society needed a safe mode of transportation for women, and I began to think what I could provide," says Reem Fawzy, Pink Taxi's founder.
Her drivers are required to have a university degree, speak English and have at least two years of experience driving in Cairo.
Cars are equipped with a GPS and a camera, as well as an SOS button that can stop the vehicle and alert Pink Taxi headquarters in case of an emergency.
The entrepreneur says that part of her motivation for setting up a female-only car service was to give women in Cairo more opportunities for work.
"Women can't find jobs easily, most of the private sector and business prefer men, and there are a lot of jobs a woman can't do," she says.