Nudie Cohn: The rhinestone cowboy tailor who dressed Elvis

    Story highlights

    • Rhinestone suits reinvented western wear
    • Outfits worn by singers, actors, riders
    • Granddaughter reopens store in California

    (CNN)It was 1940s America, and the enduring image of a rugged horseman swaggering across the western plains was about to get a sparkling makeover.

    "'Real men wear rhinestone' -- that's what he always used to say," Jamie Nudie, the granddaughter of tailor to the stars Nudie Cohn, remembers.