Brett Gosper aims to add gloss at helm of World Rugby

Published 1124 GMT (1924 HKT) May 12, 2016
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British model Cara Delevingne in a current advert for Tag Heuer -- the slogan was penned in 1990 by rugby-player-turned-ad-man Brett Gosper. Tag Heuer
Now CEO of World Rugby, Gosper believes the sport is facing its biggest year. Hagen Hopkins/Getty Images AsiaPac/Getty Images
For the first time in 92 years, rugby will be played at the Olympics and, for the first time in its history, in the sevens format. ISAAC LAWRENCE/AFP/AFP/Getty Images
Gosper has been using the lure of the Olympics to tap into new global markets for the game. Tom Dulat/Getty Images Europe/Getty Images
Japan, which hosts the next World Cup in 2019, is a case in point. Rugby's popularity there spiked after the Cherry Blossoms shocked South Africa at last year's tournament in England. Charlie Crowhurst/Getty Images Europe/Getty Images
While Gosper says his focus is on Rio and Japan, he acknowledges the game faces key battles with doping and concussion. David Rogers/Getty Images Europe/Getty Images
A former player himself, Gosper spent much of his career playing for Racing in Paris where he also doubled up with a successful advertising career. Hagen Hopkins/Getty Images AsiaPac/Getty Images
He admits to playing the All Blacks, world champions again last year, on three occasions and losing every time. Stu Forster/Getty Images Europe/Getty Images
The World Rugby role has taken him into close proximity with his father Kevan, an honorary IOC member who was brought in to lead the clean-ups of FIFA and the IAAF. Mark Runnacles/Getty Images Europe/Getty Images