- Liha Okunniwa and Abi Oyepitan met at university and started sharing haircare tips.
- 16 years later, they decided to sell the African-inspired products they had developed.
- They use plantain and cocoa pods, as well as Shea, to make organic hair treatments.
Back then, bloggers such as Black Girl Long Hair
, encouraging women with Afro-textured hair to boycott chemical or heat straightening products, or YouTube videos dedicated to African beauty, didn't exist.
And so Oyepitan -- a future Olympic sprint runner for England -- and Okunniwa began creating their own moisturizers from Shea butter, and making African black soap, using plantain, cocoa pods and palm tree leaves.
Finally, in 2014, Liha
-- their own beauty line -- was born.
Simple products, traditional methods
"My mum is a herbalist and aromatherapist so it has always been natural to me to mix up my own things at home," Okunniwa, who grew up in the UK, tells CNN.