Story highlights

Ronaldo to lead Portugal at Euro 2016

Yet to win senior international honors

Will be 33 by time of 2018 World Cup

Helped Real win 2016 Champions League

CNN  — 

Cristiano Ronaldo is not just a soccer player – he’s an icon, a global marketing phenomenon, the highest-paid athlete on the planet, and the face of one of the game’s most famous clubs.

The first sports star to have 200 million followers across social media, including Twitter, Facebook and Instagram, Ronaldo is out on his own when it comes to pushing his way to the top.

According to Forbes, he has earned $88 million over the past 12 months – $56 million of that coming through his salary and bonuses at Real Madrid, with $32 million courtesy of numerous endorsements.

He’s become quite the brand … there is the CR7 clothing line, his own personal fragrance, his hotel range, his headphones – and that’s before his $20 million a year deal with boot provider Nike.

On the field, he’s also doing the business.

He’s the all-time leading goalscorer for Real Madrid, has scored more Champions League goals than anyone else in history, and is Portugal’s leading marksman too.

Add his three Champions League winner’s medals, four domestic league titles in Spain and England and three FIFA Ballon d’Or awards, and it’s easy to see why he’s one of the most famous men on the the planet.

Ice baths

“Cristiano Ronaldo is so successful because he is really serious, really professional,” his former Real manager Carlo Ancelotti told CNN.

“Usually when we got back at 3 a.m. from away games, instead of going to bed he would take an ice bath.”

Read: Ronaldo puts Portugal in Euro 2016 final

Ronaldo’s work rate and desire to improve is frequently mentioned by those who have worked with the player in the past. His undoubted ability and match-winning moments have gained him millions of fans across the world.

And yet, for all his success, his countless trophies and goals, he continues to divide popular opinion. While few doubt Ronaldo’s talent, his perceived arrogance and vanity rankles with some football fans.

The ripped torso, the shirtless posing and the manicured image have given his critics plenty of ammunition in maintaining their argument that he is one of the most self-absorbed players on the planet.

After the player released his own film, a documentary detailing his life, Guardian journalist Daniel Taylor came to the conclusion that the finished product was so vain “it is difficult not to come away with the feeling that Ronaldo must shout his own name during sex.”

His teammates, though, describe an athlete who is dedicated to his profession.

“He’s one of those players who polarizes opinion,” Owen Hargreaves, who played alongside Ronaldo at Manchester United, told CNN.

“Everybody loved him as a teammate and I think people misunderstood his body language because he was the ultimate competitor.

“People underestimate his work ethic and determination. As much as everyone thinks it’s all about him, he got there because he pushed himself.”

Hargreaves and Ronaldo played together at Manchester United.

Last chance?

Euro 2016 may prove the final opportunity for Ronaldo to add international honors to the club success he has enjoyed.

It is easy to forget that the once straggly teenager is now 31 – he has played international football for the past 13 years.

Runner-up on home soil in Euro 2004, yet more disappointment ensued eight years later.

Portugal arrived at this year’s finals in hope rather than expectation, but has reached the title match against France on Sunday despite only qualifying for the knockout rounds as one of the four third-placed group teams.

A lot of that is down to Ronaldo, who equaled Michel Platini’s record of scoring nine career goals at the Euros when he netted the opener in the semifinal win over Wales – and also provided an assist for Portugal’s other.

Zaid (L) stands with Cristiano Ronaldo and his teammates -- all wearing T-shirts in support of Syrian refugees.
Ronaldo gives Syrian migrant's son a special moment
00:45 - Source: CNN

“There’s a World Cup in two years’ time and by then Ronaldo will be 33 and one step closer to retirement by normal standards,” Pedro Candeias, football writer with Portugal’s Expresso newspaper, told CNN.

“But Ronaldo is abnormal, and probably will continue to play until he is 35 or 36.

“Having said that, winning a Euro is sometimes easier than winning a World Cup – particularly this tournament, which has 24 teams and many of them with no experience and some with less quality.”

Candeias describes Ronaldo as Portugal’s biggest asset – “he’s our Rambo, our Rocky.”

“Yes, sometimes we tend to criticize Ronaldo and his big, huge ego, and, yes, sometimes we like to laugh of his tantrums – but that’s all,” he said.

“In no way can we say that he’s unsuccessful. Three Ballon d’Or trophies, three Champions League wins are indisputable facts.”

Starting out

This month, the Cristiano Ronaldo museum on his home island of Madeira will move to a new site – there simply isn’t enough space for all his trophies any longer.

Over 200,000 people a year are estimated to have visited the exhibition, which pays homage to Ronaldo’s career.

It is, for the locals in Funchal, a place of pride – and even those who knew Ronaldo when he first began kicking a ball can scarcely believe the life he has made for himself.

“We knew he was a special player straight away,” Rui Alves, president of C.D. Nacional, one of the island’s professional clubs, told CNN.

“I remember awarding him a medal for winning the league – and we knew then that he was going on to something great.

“Even now, he still comes back to see us when he’s in Madeira. He has given all the children at the club lots of motivation because they have seen what he has achieved and it’s an amazing story.”

Ronaldo started out with amateur club Andorinha.

Ronaldo joined Nacional after impressing at amateur club Andorinha, where his father Jose Dinas worked as the kit man.

Even as a seven-year old he possessed quick feet, exceptional control and a hatred of losing – he was known to cry if his team did not win, a habit that led to him being nicknamed “chora” or “cry baby” by his teammates.

Not that it detracted from his talent – the word had already go