- Our emotions often play a role in our perception of risk, outweighing logic
- The more mundane a risk is, the more likely we are to overlook its danger
- Businesses and humanitarian responders have a framework for looking objectively at threats
(CNN)News events are a constant reminder that the world is full of risk. Jets crash or vanish into the sea. Terrorists perpetrate nearly unthinkable acts of violence on civilians. Nature sends us tornadoes, floods, sharks, snakes, bacteria, viruses and countless other deadly threats. Certain foods lead to increased risk of diabetes and heart disease. Others are contaminated, recalled from shelves.