- San Diego Chargers announce move to LA and new logo
- Team's new look was quickly mocked on Twitter
Team Chairman Dean Spanos announced the move on Thursday
and unveiled the team's new logo: the letters "LA" in white on a dark blue background.
Sportswriter Chris Brown tweeted that the new look reminded him of team's original logo before they joined the NFL.
Some fans thought it was an homage to (or blatant ripoff of) the Los Angeles Dodgers baseball team.
The reaction got worse from there, with homemade designs that spelled "Lazy," "Lame" and "Lol" circulating on social media.
The logo is slightly reminiscent of comic-book speedster the Flash, but a few tweaks make it much more pedestrian.
And the new look won't be popular with unhappy NFL fans in San Diego, who have been dumping jerseys and other merchandise on the ground outside the Chargers' headquarters.
An NFL spokeswoman told CNN that the league has not approved the new logo and is working with the Chargers on the design.