In the age of YouTube, what's the point in Saudi Arabia's cinema ban?

In 2008, a rare screening of the Saudi comedy film "Manahi" in Jeddah raised hopes -- that were eventually dashed -- that a then three-decade ban on cinema in the kingdom could be lifted.

Story highlights

  • Saudi Arabia's "Vision 2030" program promises a wave of cultural reforms in order to diversify the kingdom's oil-dependent economy
  • The establishment of the General Entertainment Authority had sparked hopes cinema would be unbanned in Saudi as part of the reforms
  • But the Grand Mufti Sheikh Abdul Aziz Al Sheikh subsequently ruled out this option, marking cinema as a "red line" issue

Haifaa al-Mansour is a Saudi Arabian film director. Her debut feature "Wadjda" was the first feature film shot in Saudi Arabia, and the first by a female director. It was submitted by Saudi Arabia in the Best Foreign Language Film category at the 86th Academy Awards.

(CNN)This week marked the end of another period of prolonged excitement about the possibility of re-opening cinemas in the Kingdom of Saudi Arabia, which have been banned since the 1980s.

My hopes in this area have been crushed countless times before. But my optimism had been reignited by the recent establishment of the General Entertainment Authority, as part of Saudi Arabia's "Vision 2030" program, which promises a wave of cultural reforms intended to diversify the kingdom's oil-dependent economy.
    Film director Haifaa al-Mansour.
    As a filmmaker, I bristled with anticipation. I thought of the day in 2012 when the Saudi Arabian Society for Culture and Arts attempted to host a screening of my film "Wadjda" at a small venue in Riyadh to help it qualify for the Academy Awards.
      It was the first film ever shot in the Kingdom, and I was so proud to share it with a Saudi audience.
      A still from the film "Wadjda", about an 11-year-old girl who dreams of owning a green bicycle.
      But I watched helplessly on social media as bystanders posted videos of bearded men descending on the venue to shut it down.
      We held other screenings in the German and American embassies, but it felt like a dream deferred.
        This time felt different. Like we had moved on.
        Wouldn't opening movie theaters be a natural part of any plan to increase domestic entertainment options in a country where people spend most of their time indoors? Does any other country in the world offer a more captive audience?
        It could not only prove to be a huge local industry, but also could be easily controlled to fit our culture.
        So why is it even an issue?

        An "immoral" threat to traditional values

        After weeks of hope, the declaration by Grand Mufti Sheikh Abdul Aziz Al Sheikh -- the most senior and influential Muslim religious and legal authority in Saudi Arabia -- that cinemas (along with concerts) were "immoral" and a threat to traditional values once again broke my heart.