Belinda Stronach: The woman behind the Pegasus World CupBy George Ramsay, for CNNUpdated 1437 GMT (2237 HKT) January 25, 2019 Chat with us in Facebook Messenger. Find out what's happening in the world as it unfolds. Photos: Horse racing's new powerplayBelinda Stronach is the brains behind Saturday's Pegasus World Cup, which was the world's richest horse race last year -- with a $16 million prize purse.Hide Caption 1 of 7 Photos: Horse racing's new powerplayA former politician, Stronach ran to become leader of the Canada's Conservative Party in 2004. She served as an MP from 2004-2008, switching her allegiance to join the Liberal Party in 2005.Hide Caption 2 of 7 Photos: Horse racing's new powerplayNow she is immersed in the racing industry, running her family's Stronach Group empire. Here she is pictured at the 2016 Breeders' Cup in California with actress and model Emily Ratajkowski. Hide Caption 3 of 7 Photos: Horse racing's new powerplayArrogate -- named World's Best Racehorse in 2016 -- beat California Chrome in a classic final duel to win the inaugural 2017 Pegasus World Cup, then worth $12 million in total. Hide Caption 4 of 7 Photos: Horse racing's new powerplayGun Runner, winner of the Breeders' Cup Classic in November 2017, won the second running of the Pegasus World Cup last year. Hide Caption 5 of 7 Photos: Horse racing's new powerplayThe 2019 edition will include a new turf-race, which hopes to attract a more international field. The $16 million purse will not be split between the two Grade 1 races. Hide Caption 6 of 7 Photos: Horse racing's new powerplayThe Pegasus World Cup combines racing with popular culture. Many top musicians have performed at the event, with Snoop Dog scheduled to headline this year. Hide Caption 7 of 7Former politician and CEO Belinda Stronach is hoping to shake up the world of horse racing with a record-breaking $16 million event.