Zero waste isn't just for hippies anymore

Lauren Singer and Daniel Silverstein founded Package Free, a shop online and in New York that sells sustainable products.

Story highlights

  • Package Free, a shop opening May 1 in New York, sells sustainable products
  • It's part of the zero-waste movement, which aims to reduce the amount of trash in landfills

New York (CNN)You'd be forgiven if you mistook the place for a nightclub or a gallery.

It has concrete floors, high ceilings and neon lights. And it's tucked away in Brooklyn's coolest neighborhood, Williamsburg, where alternative lifestylers, work-from-homers and celebrities pay an arm and a leg for apartments just one stop from Manhattan on the L train.