- Package Free, a shop opening May 1 in New York, sells sustainable products
- It's part of the zero-waste movement, which aims to reduce the amount of trash in landfills
New York (CNN)You'd be forgiven if you mistook the place for a nightclub or a gallery.
It has concrete floors, high ceilings and neon lights. And it's tucked away in Brooklyn's coolest neighborhood, Williamsburg, where alternative lifestylers, work-from-homers and celebrities pay an arm and a leg for apartments just one stop from Manhattan on the L train.
But look closely: Instead of bottles of Mezcal lining the shelves, there's laundry detergent. Instead of fine art, there are shower curtains -- and everything is a tool to becoming zero waste.
This is Package Free. And when the shop opens May 1, its goal is to give Brooklynites (and online shoppers) access to products that can help them inch toward being trash- and plastic-free. This means cloth produce bags, silicone menstrual cups and bamboo toothbrushes.
Sound like hippy-dippy, tree-hugging nonsense? You're wrong. The zero-waste movement has teeth, and it's coming to a city near you.
The average American generates 4.4 pounds of trash every day. That means, every person in the US, on average, produces more than 1,600 pounds of garbage per year.
About half of it ends up in landfills.
Zero-wasters aim to obliterate that number. So, instead of sending trash to the dump, they refuse, reduce, reuse, recycle and rot.