Zero waste isn't just for hippies anymore

Lauren Singer and Daniel Silverstein founded Package Free, a shop online and in New York that sells sustainable products.

Story highlights

  • Package Free, a shop opening May 1 in New York, sells sustainable products
  • It's part of the zero-waste movement, which aims to reduce the amount of trash in landfills

New York (CNN)You'd be forgiven if you mistook the place for a nightclub or a gallery.

It has concrete floors, high ceilings and neon lights. And it's tucked away in Brooklyn's coolest neighborhood, Williamsburg, where alternative lifestylers, work-from-homers and celebrities pay an arm and a leg for apartments just one stop from Manhattan on the L train.
But look closely: Instead of bottles of Mezcal lining the shelves, there's laundry detergent. Instead of fine art, there are shower curtains -- and everything is a tool to becoming zero waste.
This is Package Free. And when the shop opens May 1, its goal is to give Brooklynites (and online shoppers) access to products that can help them inch toward being trash- and plastic-free. This means cloth produce bags, silicone menstrual cups and bamboo toothbrushes.
Sound like hippy-dippy, tree-hugging nonsense? You're wrong. The zero-waste movement has teeth, and it's coming to a city near you.