Despite recent incidents, US airlines satisfaction up for fifth straight year

(CNN)A passenger is dragged from his seat on a United Airlines flight.

A mother and an American Airlines flight attendant argue over a stroller.
Delta Air Lines apologizes after kicking a family off an aircraft over a seat mix-up.
    You'd think many air travelers would be annoyed about flying -- and even worried about getting kicked off their flights -- given the current climate.
      You'd be wrong.
      Many travelers enjoy flying by air, and their satisfaction is on the rise, according to the J.D Power 2017 North America Airline Satisfaction Study, released Wednesday.

      Are airline passengers really happier?

      Satisfaction with North American airlines rose for the fifth year in a row, measuring at a record high 756 points on a scale of 1,000.
      That's a 30-point increase over the 2016 results.
      "A few of the bigger factors contributing to that increased satisfaction are cheaper airfares, better on-time performance, an all-time low bump rate (and) less mishandled bags," said Michael Taylor, travel practice lead at J.D Power.
      "Also, airlines are becoming more adept at entertaining passengers in-flight, providing Wi-Fi, streaming, and on-demand movies available to help the passengers pass the time in the aircraft. A lot of aircraft upgrades are being put into service."


      "We surveyed 11,000 people about their airline experiences in the past year," Taylor said. "On average, they had a better experience than the previous year."
      Taylor included one proviso: "Our fielding period did end before the Dr. Dao incident," referring to Dr. David Dao's forced removal from a United Airlines flight in April.
      The study measured passenger satisfaction with air carriers based on seven criteria, splitting the rankings into traditional and low-cost North American airlines. Ranked in order of importance, they are costs and fees; in-flight services; boarding, deplaning and baggage; flight crew; aircraft; check-in; and reservations.
      Southwest Airlines dominated the 2017 rankings, coming in first place in the low-cost carrier category with 807 points.
      It also earned more points than any other airline, whether low-cost or legacy carrier.
      JetBlue Airways came in second place (803 points), followed by WestJet in third (736) and Frontier Airlines in fourth (663).
      The average rating for low-cost carriers increased 9 points to 784.

      'Experience matters'

      Alaska Airlines topped the rankings of North American legacy carriers for the tenth consecutive year, earning 765 points, followed by Delta Air Lines in second place (758 points) and American Airlines in third place (736 points).