Can psychology influence the way we recycle?
Updated 0912 GMT (1712 HKT) May 18, 2017
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(CNN)Have you ever had your name spelled wrong on a disposable cup in a coffee shop?
If you have -- and you probably have -- chances are you did not recycle that cup.
That's what a team of psychologists realized when they ran a study using cups with names spelled intentionally wrong, disguised as a juice tasting. People were significantly more likely to recycle their cup when their names were spelled correctly: 48% did, as opposed to 26% of those who had no name at all and a paltry 24% of those who had a misspell.
"We are averse to trashing something that is tied to our identity," said Jennifer Argo of the University of Alberta, one of the authors of the study, "as it would be conceptually similar to trashing a part of the self, which makes people more likely to recycle."