The Nigerian media mogul who helped three presidents get elected

Adebola Williams with newly elected Ghanaian President, Nana Akufo-Addo

Story highlights

  • Adebola Williams has helped three African presidents get elected
  • He's worked on the successful election campaigns for both Nigerian and Ghanaian presidents

(CNN)It would be a remarkable achievement for an entrepreneur of any age, but at just 31 years old, Nigerian Adebola Williams has already helped three presidential candidates to election victory.

As the founder of political communications agency StateCraft Inc, Williams worked on the campaign that got Goodluck Jonathan elected to the Nigerian presidency in 2011.
    Four years later he provided his services for the successful election campaign for Jonathan's rival, current President Muhammadu Buhari.
    Then, completing his hat trick, he worked on the communication strategies that helped secure the election of Ghanaian President Nana Akufo-Addo in 2016.
    Williams has now co-written a book, "How to win elections in Africa," detailing his techniques.
    So what's his advice for wining an African election? His strategy sounds simple: brush up the presidential candidate's image and, crucially, bolster his popularity among the youth.