toni geiger physical fitness united states judo world spc_00000930.jpg
The judoka using sport to get kids active
03:04 - Source: CNN

Story highlights

Current US kids least active generation ever

Former Team USA judoka helping get kids playing sport

CNN  — 

The current generation of US children is the least active in American history.

Only one in three kids are now physically active every day, while the average child now spends more than seven and a half hours a day in front of a screen.

Several factors, including the increased cost of participating in sport and children turning to tablets and video games, are thought to be contributing – but one former elite judoka is throwing her heart and soul into bucking that trend.

Toni Geiger, a Team USA athlete at the 2010 and 2011 World Championships, is using the life lessons and “moral code” her sport taught her to educate a younger generation.

“More children are leaving sport than ever before,” she tells CNN’s Judo World.

“Our mission is to inspire as many children as humanly possible to believe in themselves through sport and physical activity.”

READ: UAE officials apologize to Israel judo team following handshake snub

READ: Judo provides light for visually impaired athlete

One of the many places Geiger coaches at is Palisades Country Day School in New Jersey, teaching kids not only how to exercise but making them believe in themselves, too.

“I want you to say: ‘I did do it,’” she encourages, punching her first into the air. In unison, the kids copy her.

Judo Elliot Stewart intense
The Olympic and Paralympic judo brothers
03:15 - Source: CNN

“I love judo so much,” she says. “I love everything it has done for me. I was a preschool teacher and director of schools, so I understand their expectations of when they get to kindergarten.

READ: Rio pain spurs on judoka Soichi Hashimoto

READ: A guide to judo, ‘the gentle way’

“Their physical fitness, the social and emotional development. So I took the life lessons from judo, along with judo’s moral code, and designed a program specifically for children.”

Judo is an anaerobic sport, meaning it provides both strength and cardiovascular training, and Geiger believes the values of her sport – respect and confidence – translate into real life situations.

“There’s nothing I’ve faced in real life that was as intense or as intimidating as a woman standing across from me wanting to either put me to sleep or smash me into the ground,” she says.

“There an inner warrior inside of me … I cannot escape that feeling. I want to win at everything I do and judo taught me how to turn losses into wins – and that’s very beneficial to children and their development.”

eSports

Anton Geesink from Netherlands, poses wearing the gold medal he won in the Judo Open event at the Olympic Games in Tokyo, October 1964.  World champion in 1961 and 1965 the giant (2-metre) Dutchman won the European title for individuals 13 times. / AFP PHOTO / -        (Photo credit should read -/AFP/Getty Images)
Anton Geesink: The man who changed judo
01:07 - Source: CNN

Less than half of children aged between six and 12 are currently getting the minimum recommended daily amount of exercise – 60 minutes of moderate activity – and are instead choosing to pick up mobile devices and video game controllers.

Geiger believes the eSport industry is gaining an advantage by doing something nobody in the sports industry is – listening to its customers.

“They’re asking kids: ‘What do you want? What do you like?’” she says. “And they’re building their product directly around what children want – that’s why they’re getting so much return on investment from children wanting to engage in eSports.

French judoka Teddy Riner poses with his gold medal in front of the Eiffel tower on August 23, 2016 in Paris. 
France's Olympic team landed in Paris on August 23, 2016 after winning 42 medals in Rio, including 10 golds, a postwar record for the overall medal count. / AFP / Bertrand GUAY        (Photo credit should read BERTRAND GUAY/AFP/Getty Images)
Teddy Riner: The greatest judoka of all-time?
03:58 - Source: