(CNN)L'Oreal Paris is breaking barriers and making history by featuring a hijab-wearing woman in a hair campaign.
British beauty blogger Amena Khan donned a pale pink headscarf while standing in front of a bright pink background in the haircare ad.
"Whether or not your hair is on display," she says in the ad, "doesn't affect how much you care about it."
The video for L'Oreal's new haircare product line, Elvive, features a diverse cast of women with different hairstyles.
"How many brands are doing things like this? Not many," Khan told Vogue UK on Sunday.