(CNN)You've probably never heard of Gurgaon.
But this city, located just 30km south of New Delhi, is being transformed into one of India's leading tech hubs, home to some of the world's biggest brands.
"(In Gurgaon), you have Google and Facebook," says Akshant Goyal, vice president of Zomato, an Indian restaurant discovery platform headquartered in Gurgaon. "And within (the One Horizon Center) you will find Uber, Booking.com and TripAdvisor," he adds.
What's unusual about Gurgaon is that private developers are spearheading the city's development. Companies buy plots of land, apply for licenses to build high-rise apartments or trade centers there, then the government plans the road network around these ventures.
"The infrastructure comes in later," says Salman Akbar, director of International Land Developers, a family-owned Indian company that has been developing industrial, commercial and residential projects in Gurgaon since the late 1990s. "We build, the government plans around it, and gets the land for other public amenities."
Developers pay the government to build the roads, sewage, water, and electricity which service their projects, says Akbar.
How it started
Today, Gurgaon is a thriving hub of skyscrapers and luxury apartments. But just 50 years ago, Gurgaon was a relatively small farming area.
"(Back then) the land was still quite fertile in Gurgaon," says Akbar. "Before the development of the city, the major source of income was agriculture."
Compared to neighboring regions, however, Gurgaon had relatively poor soil quality, according to a research paper, which made its land cheap. In the 1980s and 1990s, companies took advantage of this -- for example, Maruti Suzuki, a joint venture between the Japanese and Indian automotive companies, established a massive manufacturing plant in Gurgaon around this time.
A new era of industrialization began in Gurgaon.
When did it become a tech hub?
Between 2001 and 2011, Gurgaon's population exploded from 870,539 to more than 1.5 million, according to census data.
"General Electric was the first one to set up a Business Outsourcing Unit in (Gurgaon) in 1997. After that, the government announced various policies to incentivize development of IT Parks and Special Economic Zone," says Akbar, whose family built a 250 acre (around 100 hectare) industrial park in the area in the same year.