CNN  — 

Woof, these are some total dogs. And that’s the point.

The 30th annual World’s Ugliest Dog Contest came to a close in Petaluma, California, on Saturday as Zsa Zsa, an English bulldog with a bodacious tongue that dangles down to her chest, taking best – er, worst? – in show.

“Nine years young with a swaggering tongue, Zsa Zsa delivered a shower of slobber as she claimed this year’s title,” said a news release announcing her victory.

Owner Megan Brainard of Anoka, Minnesota, said in an email to CNN that Zsa Zsa – who has two fur brothers, a pug and a Frenchie – owes her impressive tongue to her almost horizontal upper teeth and heavily pronounced underbite, which make it difficult to keep the pink, fleshy mass in her mouth.

Zsa Zsa had her nails painted for the competition. ... Yup.

“We keep it moist since it’s dry all the time, and use dog ChapStick for her lips,” she wrote. “Her favorite thing is to play with you and put that tongue on your face. It feels so weird.”

Brainard will receive $1,500, “a very large trophy” and a flight to New York, where she and Zsa Zsa will appear on the “Today” show. She did not indicate how Zsa Zsa will celebrate, but it will probably involve the pup’s favorite munchies: Chipotle and Slim Jims.

The competition was ruff. Underbites and awkward tongues were a theme among the 15 homely contenders, as were crazy eyes.

There was a beefy, “exercise intolerant” bulldog named Meatloaf (aka Snorlax) that organizers suspect might be part pig. There was a Pekingese named Wild Thang that looks like it just got off a bender with Charlie Sheen. There were also some surly-looking Chihuahuas and several Chinese cresteds – which are to ugly dog shows what Brazilians are to World Cups.

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This 'half a dog' is world's ugliest canine
01:54 - Source: CNN

The Chinese cresteds and crested mixes came strong. Rascal Deux and Charlie the “zombie dog” are, objectively speaking, two of the homeliest animals this author has ever seen. Another of the Chinese crested mixes is blind, forcing Zsa Zsa to overcome major sympathy points.

“It was a very difficult decision. We loved all of the dogs,” NBC News correspondent and judge Jo Ling Kent said. “It was a huge responsibility, and we are just so happy for Zsa Zsa.”

Runners-up were Scamp, a dreadlocked terrier-looking thing that enjoys literary landmarks such as “Go, Dog. Go!” and Josie, a scraggly Chinese crested and Tucson, Arizona, native whose tongue lolls from the side of her mouth.

While mocking these bedraggled beasts is good fun, the World’s Ugliest Dog Contest is actually a noble endeavor.

Scamp was a fierce competitor in this year's contest, but finished second.

A function of the annual Sonoma-Marin Fair, it seeks to demonstrate “the pedigree does not define the pet.” By raising awareness about the benefits of adoption, “the contest speaks to the importance of advocating for the adoration of all animals,” even those not blessed with Lassie’s movie-star looks.