India treats 'Netflix addiction' as internet use surges

The logo of streaming service Netflix can be seen on a TV in Berlin, Germany, in this photo illustration.

New Delhi (CNN)An apparent case of "Netflix addiction" has emerged in India, where the video-streaming site has surged as areas long cut off from the internet get connected with on-demand entertainment.

A 26-year-old sought help at an addiction center in the southern city of Bangalore, convinced that his waning attention span, reluctance to interact with others and seclusion were caused by his obsessive need to watch videos for seven to 10 hours a day.