(CNN)We pour about 1.4 billion cups of coffee a day globally, according to the International Coffee Organization, and the Ivory Coast has been one of the world's largest coffee producers for over half a century.
How a rare bean is revolutionizing coffee tastes in the Ivory Coast
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But locals don't seem to share the world's enthusiasm for the country's coffee beans.
While traditionally there has not been a strong coffee culture in the Ivory Coast, new coffee shops are opening around Abidjan, hoping to capture the untapped market.
And it is thanks to a group of coffee connoisseurs in Ivory Coast's economic capital, Abidjan using a rare bean called Arabusta.
"It's like something secret that people don't actually know when they come to Abidjan but they can discover," said one enthusiast staying at the Bushman Hotel.