Lagos, Nigeria (CNN)American reality TV star Blac Chyna is facing a social media backlash after announcing plans to sell a skin-lightening cream.
In a post on her Instagram page, she said she had partnered with a beauty line called Whitenicious to launch a face cream in Lagos, Nigeria's largest city.
The company website describes the Whitenicious x Blac Chyna Collection as an "illuminating and brightening cream" that "lightens without bleaching skin out."
A jar of the cream, handcrafted with Swarovski crystals, will cost $250, the company said.
Cameroonian singer Dencia, who founded the company, has been criticized for selling skin bleaching products. However, she has defended them, saying they only treat dark spots and hyperpigmentation.
They do not contain bleaching ingredients that could damage the skin, she said in an interview with Ebony magazine in 2014.
"Whitenicious doesn't have hydroquinone, and it doesn't have steroids, and it doesn't have mercury," she told Ebony.