(CNN)The last week has served as an unpleasant reminder that racism still exists within British football.
Just days after Arsenal player Pierre-Emerick Aubameyang had a banana thrown at him by a fan, Saturday saw Raheem Sterling of Manchester City become the latest victim of alleged racist abuse.
The incident occurred as Sterling and his City teammates lost at Chelsea to open up potentially the most exciting Premier League title race in years.
But the match was overshadowed by the actions of a group of Chelsea supporters during the match at Stamford Bridge.
Standing in the front row, within touching distance of Sterling, a group of men stood up and leaned over the advertizing hoardings to direct abuse at the 24-year-old.
On Monday, Chelsea said they'd identified and suspended four supporters over the allegations of racism.
The scenes, captured on live TV broadcasts, sparked outrage from fans, pundits and former players.
"Britain now is as it was in the 1970s, when I was growing up in Cannock, a mixed-raced child within a community that was, and remains, 99.9% white," ex-Liverpool player Stan Collymore wrote in The Guardian.
"In this post-Brexit vote environment, people again feel free to be openly racist, saying and writing the types of things that vilify certain sections of society for no other reason than the way they look.
"There's a blame culture at play and, more often than not, it's black and Asian people who get the blame."
The incident is being investigated by police, Chelsea and the English Football Association.
The Premier League has said it "will support any action taken by the club or the authorities."
'That's just how it is'
On Sunday, Sterling took to Instagram to highlight what he says are the different ways British tabloid newspapers treat black and white footballers.
Next to his message, Sterling posted screengrabs of two articles, both from the MailOnline, about two City teammates Tosin Adarabioyo and Phil Foden purchasing houses.
"You have two young players starting out there careers both play for the same team, both have done the right thing which is buy a new house for there mothers who have put in a lot of time and love into helping them get where they are, but look how the newspapers get there message across for the young black player and the young white player," he wrote.
"I think this is unacceptable both innocent have not done a thing wrong but just by the way it has been worded. The young black kid is looked at in a bad light. Which helps fuel racism and aggressive behavior, so for all the newspapers that don't understand why people are racist in this day and age all I have to say is have a second though about fair publicity and give all players an equal chance."
CNN reached out to the MailOnline for comment on Sunday but has yet to receive a response.
Paul McCarthy, a media consultant and Sterling's former adviser, wrote on Twitter about how he once asked a reporter why he was writing so many derogatory stories about his client.
"Well, you know, Raheem should expect it. That's just how it is," was the response.