(CNN)A new report has revealed the world's heaviest internet users: the Philippines, where people spent an average of 10 hours and two minutes a day online in 2018.
People in the Philippines spend the most time online, global report finds
Brazil came in second, with nine hours and 29 minutes of internet usage, followed by Thailand with nine hours and 11 minutes, Colombia with nine hours, and Indonesia with eight hours and 36 minutes.
The Digital 2019 report, created by social media management platform Hootsuite and digital marketing agency We Are Social, found that the worldwide average amount of time spent online was six hours and 42 minutes a day.
People in the US racked up an average of six hours and 31 minutes of screen time, compared with five hours and 52 minutes in China and five hours and 46 minutes in the UK.
Of the countries surveyed, people in Japan spent the least amount of time online, averaging just three hours and 45 minutes a day.
Unsurprisingly, social media accounted for a significant amount of time spent on the internet. In the Philippines, people spent an average of four hours and 12 minutes on social media platforms every day, while the global average was two hours and 16 minutes. Again, the lowest social media use was in Japan, where people devoted an average of just 36 minutes to scrolling.
While a global average of almost seven hours of screen time a day might sound alarming, the figures may not actually indicate mass internet addiction. Sonia Livingstone, a professor in the department of media and communications at the London School of Economics, said, "I don't think the report tells us anything about overuse at all."
Instead, Livingstone told CNN, the large amount of time spent on the internet is more likely to reflect "the degree to which government or societal processes have gone online," citing appointment booking systems, travel information, clocking in and out of work, and communication between employees and employers as examples.
"Many people's work is solidly online," she said, while more and more jobs -- like driving for Uber, for instance -- require the constant use of an app.
The high internet usage in the Philippines, she suggested, could also be influenced by the significant population of Filipinos who work overseas: around 2.3 million, according to the latest government statistics. "My guess is that this is a lot of families staying in touch when they're separated," Livingstone said.
Mirco Musolesi, a reader in data science at University College London, also pointed to communication as the primary reason for time spent online. "A lot of interactions are media