US Carcassonne: Porn site to sponsor French rugby club

    Story highlights

    • US Carcassonne to accept porn site sponsorship
    • Club plays in second tier of French rugby

    (CNN)As far as ideas for boosting ticket sales go, it's nakedly ambitious.

    French rugby club US Carcassonne has announced it will accept sponsorship from porn site Jacquie & Michel ahead of its match against Biarritz on March 1.
      Based in the south of France, Carcassonne is currently ninth in the Pro D2, the second tier of French rugby.
      "The objective of this partnership is to improve our visibility and our digital notoriety," said a statement on the club website Thursday.