London (CNN)England's Glastonbury music festival, which welcomes on average 135,000 revelers over its five days, has become almost as famous for its sea of mud and piles of trash as for its top-tier artists.
Glastonbury Festival bans single-use plastic bottles
Now the festival, whose most recent headline acts included Radiohead, Foo Fighters and Ed Sheeran, is banning single-use plastic bottles from this year's event, set to take place in June.
The announcement, which comes only a few months after the European Union approved a ban on some single-use plastics, will prohibit the sale of non-reusable plastic bottles and bar them from the festival's backstage, production, catering and dressing room areas.
Emily Eavis, co-organizer of the festival and daughter of its founder, Michael Eavis, said the fight against global plastic consumption was "now or never."
"It's paramount for our planet that we all reduce our plastic consumption, and I'm thrilled that, together, we'll be able to prevent over a million single-use plastic bottles from being used at this year's festival," she said in a statement. "I really hope that everyone -- from ticket-holder to headliner -- will leave Worthy Farm this year knowing that even small, everyday changes can make a real difference."
Greenpeace, the environmental charity that partners with the festival, estimates that up to 12.7 million tonnes of plastic end up in the world's oceans each year. The festival also said more than one million plastic bottles were sold at its most recent event, Glastonbury 2017.
Libby Peake, senior policy adviser at environmental think tank Green Alliance, told CNN that festivals such as Glastonbury have become "symbolic of a throwaway lifestyle." She nevertheless described the ban as a "positive step" and said it was "great the organizers have recognized the need for change."