Hong Kong (CNN)Kids in the United States may be busy playing Fortnite and Apex Legends, but their Chinese counterparts are getting into socialist theory.
At least that's the intention of a new app launched under the auspices of the Ministry of Education and the Communist Party's Young Pioneers association.
According to the state-run Global Times, the new app and website is designed to help elementary and middle school-aged children "learn about new socialist thought and Chinese classics as part of a campaign to consolidate their belief in the party and inspire them to be reliable socialist successors."
Lessons on the platform -- run by the People's Daily, the official mouthpiece of the Communist Party -- include "I am Chinese," which introduces children to the country's "56 ethnic groups living in harmony," and "Building a well-off society."
Another lesson explains how "Grandpa Xi led us into the new era," replete with illustrations of President Xi Jinping alongside smiling children.
Global Times said the app was launched as part of a campaign begun in January by the Ministry of Education to "allow students to better understand socialism in the new era through reading Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era and classics President Xi has quoted in his speeches."
Its launch follows the success of Study Powerful Country -- Xuexi Qiangguo, also translated as Study the Great Nation -- an app designed for adults to better understand Xi Jinping Thought, launched earlier this year.
That app -- nicknamed Xi's digital "little red book" after Chairman Mao's famous tract -- has shot up the app store charts, as all 90 million Communist Party me