A new condom emphasizes consent by requiring four hands to open the package

(CNN)It takes four hands to open this new condom, created by an Argentine company in a bid to highlight the importance of consent.

The "Consent Pack" of condoms was designed by ad agency BBDO Argentina for Tulipan, a company which sells adult toys and condoms.
"If it's not a yes, it's a no," and "Without consent there is no pleasure" says the tagline in the promotional video, along with the hashtag #PlacerConsentido, or "permitted pleasure."
    Another tagline reads: "Consent is the most important thing in sex."
    The pack's "unique system" requires four hands -- or two people -- to agree to open it, by clicking four buttons on the top and sides of the box at the same time.
    Executive creative directors of BBDO Argentina, Joaquin Campins and Christian Rosli, said in a statement to CNN: "Tulipan has always spoken of safe pleasure, but for this