(CNN)There's a new professional men's league playing its inaugural season in the US, and it might be the media-savvy approach with deep-pocketed investors to bring lacrosse to the next level in sports viewership. It's called the Premier Lacrosse League (PLL).
One of the fastest growing sports in the world has a new US pro league: Lacrosse
All-star professional lacrosse player Paul Rabil left the Major League Lacrosse (MLL) that's been around for nearly two decades, to pursue a new vision for the way fans watch professional lacrosse.
Rabil and his brother, entrepreneur Mike Rabil, hooked investors like Creative Artists Agency (CAA), the Raine Group, Joe Tsai Sports, the Chernin Group, and Blum Capital -- plus a broadcasting partnership with NBC Sports.
Viewers can hear uncensored team huddles and two players per game talk directly to the commentators while they're on the field. There's also live player interviews on the sideline, and more live statistics like shot speed.
The league also tweaked some of the traditional rules to make the game a faster-paced viewing experience for at-home viewers, Paul Rabil told CNN Sport.
All the games are broadcast on one of the NBC Sports platforms.
"For a lacrosse viewer to be able to just hear guys in the background talking about what they are seeing is certainly drawing a lot of attention," PLL All-star midfielder Connor Buczek told CNN Sport.
The PLL is half way through its inaugural summer season, and already seeing record-breaking viewership. Week two of play brought the most-watched outdoor professional lacrosse game in history garnering over 400,000 viewers across all platforms, according a PLL press release.
"Younger kids seem so much more invested in the PLL because they [NBC Sports] are making it so consumable for people via media," PLL player Joe Nardella told CNN Sport.
The PLL hosted its first All-Star game in Los Angeles at the season midpoint on July 21. In addition to the game of two line-ups with top players from every PLL team, players competed individually for a judges panel in skills challenges like fastest shot and a goalie challenge.