London (CNN)The Facebook page of "Woke" looks like any other millennial-focused online news platform, pumping out slick videos of young British Muslims tackling hot button issues like Islamophobia, bullying, depression and workplace diversity.
'Woke' news platform aimed at young Muslims is actually a secret UK counter-terror program
Similar content populates the Instagram posts of an account by the same name.
But according to a company source familiar with the project, Woke is in fact part of a counter-terror program funded by the British government -- raising ethical questions about transparency in such online initiatives.
Woke describes itself on Facebook as a "media/news company," and its name derives from US slang describing a state of social and historical awareness, with progressive connotations.
Middle East Eye, the news site that first investigated the network, said it was created by a communications agency as part of a UK government counter-terror program known as "Prevent," run from the British interior ministry, the Home Office.
Prevent aims to educate the public about the risks of extremism and to identify individuals who seem "at risk" of becoming terrorists, through a variety of public sector work.
The Home Office did not contest Middle East Eye's characterization of "This is Woke" when questioned by CNN. "We are committed to using all of the tools available to counter the threat from terrorism in the UK," a ministry spokesperson said in a statement, adding that they could not comment on commercial contracts.
Woke's aim, according to its Facebook page, is to engage "in critical discussions around Muslim identity, tradition and reform to provide a positive vision of what it means to be Muslim today."
The network's content includes inspirational memes, including images of late South African President Nelson Mandela, and panel discussions on veganism, fake news and modern dating.
In the fake news discussion, four young panelists discuss how to "train ourselves against what's going on out there."
One of its videos, on Muslim women describing the first time they wore "the hijab," received more than 250 thousand views.
Middle East Eye reported that Breakthrough Media was responsible for creating the content on the network.