If you don’t buy your clothes or beauty products online, you’d be forgiven for not knowing what Klarna is — but 1 million people use it each day.
The Swedish startup is one of a new breed of fintech payment companies asking shoppers to “buy now, pay later.”
The concept is simple. When customers checkout on sites like ASOS, Gymshark and Topshop, they can pay instantly by card or PayPal, or they can “pay later with Klarna,” which allows them to complete the order without paying the vendor. Instead, they pay Klarna up to 30 days after the product has been shipped.
In most cases, customers only have to provide details such a