Bewildered Parent of a Digital Native
Dear Bewildered Parent of a Digital Native,
Parenting involves a lot of difficult decisions. Among the hardest are the ones in which our children want to do the thing everyone else is doing, or wants to be doing, and we, their parents, find this thing to be kind of awful. We can either demand that our children resist the dominant culture, and thus feel alienated from, or smugly superior to, their peers. Or, we can allow our children to embrace it, and then have to witness them taking on something we find objectionable.
In some cases, like when the thing is sexist or racist, the choice is easy. In other cases, when the thing involves embracing a value system that is icky at large, but probably not that bad in small doses, the choice becomes more complicated.
There's just so much not to like about unboxing videos. They represent crass materialism, and our endless appetite for stuff. Worse, they're fueled by the logic that possession alone is no longer titillating. In our age of abundance, it's the act of acquisition, and not ownership, that excites.
They're also an unnecessarily early indoctrination into the attention economy, in which we are only as good as our traffic and likes. Unboxing videos and other toy-related content account for