(CNN)Paige VanZant was already a UFC fan favorite, but her second-placed finish on Dancing with the Stars after wowing viewers with her foxtrot and salsa transformed the Oregon native from MMA fighter into a household name.
Outside the Octagon, UFC fighter Paige VanZant fights for equality in MMA
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She's amassed more than two million Instagram followers and is one half of MMA's premiere power couple. Her husband is fellow MMA fighter Austin Vanderford.
Her rising profile has also convinced her that it's time to become a voice for equality in MMA.
"I genuinely believe -- and I don't know if we're ever going to get a true answer from the promotional companies -- that the women outsell the male fighters," VanZant said.