Transgender activists and allies had publicly urged Procter & Gamble to redesign its pad wrapper without the gender symbol, a circle atop a cross. Among their arguments were that not all people who menstruate are women and that not all women menstruate.
The change is the latest in a series of actions companies and governments are taking to affirm the identities of transgender people as transgender equality activism surges. Companies including Lyft, Mastercard, and Tinder are making similar moves.
"For over 35 years Always has championed girls and women, and we will continue to do so," Procter & Gamble said Tuesday in a statement. "We're also committed to diversity & inclusion and are on a continual journey to understand the needs of all of our consumers."