CNN  — 

Millions of online viewers tuned in to watch the League of Legends World Championship final Sunday and were treated to a thrilling finale.

FunPlus Phoenix beat favorite G2 Esports in all three of its games to lift the trophy but the final in Paris arguably pushed the boundaries of what people will come to expect from a live event.

Organizers relied on innovative graphics, music, and holograms to create a spectacle which wowed the 15,000 spectators in the arena and the online audiences around the world.

Official viewership figures have yet to be released but, without counting Chinese or TV audiences, 3.7 million peak concurrent views were recorded – double the figure last year. The final in 2018 attracted an online audience of over 100 million through streams on platforms such as YouTube and Twitch.

Despite his team’s defeat, G2’s founder and owner Carlos Rodriguez says the grand final was a remarkable occasion.

“Those visuals combined with music is actually the future,” Rodriguez told CNN Sport.

“As technology gets better and more realistic, there’s a very high chance that you will be selling tickets worth thousands of dollars in a virtual stadium.”

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