Derek Jeter unveils 'next chapter' of Players' Tribune with new 'partnership'

    Former baseball star Derek Jeter founded The Players' Tribune in 2015.

    (CNN)While players might take some time off after retiring from professional sports, Derek Jeter did the opposite.

    The former baseball player was part of the consortium that purchased the Miami Marlins in 2017. He even contemplated buying the NFL team, the Buffalo Bills, in 2014.
    However, on October 1, 2015, Jeter set out on his most ambitious project -- to create a new genre of athlete-led sports journalism. As a result, he founded The Players' Tribune.
      Its goal was to create "first-person stories from athletes, providing unique insight into the daily sports conversation." In the five years since its creation, Jeter believes it has become a "true global athlete community."
      But times are changing, and the website has entered a new phase with what it calls a "partnership" with Minute Media.
      Jeter said inspiration for founding the website originated from his days as a professional baseball player.
      "I knew from my own experience in locker rooms and on road trips that athletes were really great storytellers, but that you didn't always see that side of them when they were in front of a microphone or a camera," Jeter told CNN via an email exchange.
      "I hoped that we could give athletes a trusted place where they could be themselves and tell their stories in their own words. But I think what surprised me, and what surprised everybody on the staff was how deep athletes were willing to go.
      "I don't think we wanted to change the public's perception of athletes, we just wanted to bring fans a little bit closer to them in an authentic way. We wanted you to feel like you're a fly on the wall."

      'I wouldn't change anything'

      Since its founding, athletes that have contributed to the website have spoken on a variety of topics. From "depression, anxiety, racism, addiction, prison, bankruptcy, you name it," added Jeter.
      In 2015, Los Angeles Lakers star Kobe Bryant announced his retirement on the site in a poem called "Dear Basketball." When Kevin Durant signed with the Golden State Warriors in 2016, he announced the move on The Players' Tribune.
      Some of The Players' Tribune's most successful stories were viewed by a large number of viewers.
      Kevin Love described the panic attack he suffered in the middle of an NBA game -- a story which was read by more than two million people, according to Jeter -- and Kyle Korver wrote about racism in America -- read by more than three million people.
      Love looks on during a game against the Minnesota Timberwolves.