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(CNN) —  

Facebook (FB) just nabbed a major player for its gaming platform as it continues to ramp up efforts to compete in the video game streaming wars.

The company announced on Friday it has signed Jeremy Wang, better known as Disguised Toast with more than one million followers on rival service Twitch, onto Facebook Gaming, its livestreaming gaming platform.

It marks the first major English-speaking creator to move onto the platform and away from competitors such as Amazon (AMZN)-owned Twitch and Google (GOOGL)’s YouTube. It’s also part of a larger trend of players leaving the very platforms that gave them celebrity status.

In August, online gaming star Ninja, left Twitch for an exclusive deal with Microsoft’s streaming platform Mixer. Another popular player, Shroud, jumped ship to Mixer from Twitch in October. The competition for gaming talent is reminiscent of music and video streaming services vying for exclusives with top entertainers to stand out in a crowded market and ultimately draw in new users.