African Voices

African Voices

The student creating African emojis to change the story of Africa from poverty to beauty

By Aisha Salaudeen, CNN
Published 9:37 AM EST, Wed December 18, 2019
Long-long is a protective hairstyle for girls and women with natural curly hair.
Long-long is a protective hairstyle for girls and women with natural curly hair.
O'Plerou Denis Grebet
Student O'Plerou Grebet taught himself how to create emojis after getting fed up of seeing just poverty images of Africa. He wanted to depict the beauty in the everyday lives of African people.
Student O'Plerou Grebet taught himself how to create emojis after getting fed up of seeing just poverty images of Africa. He wanted to depict the beauty in the everyday lives of African people.
O'Plerou Denis Grebet
'Garba' is street food sold in Ivory Coast. It is made with cassava semolina, tuna fish and eaten with pepper and onions.
'Garba' is street food sold in Ivory Coast. It is made with cassava semolina, tuna fish and eaten with pepper and onions.
O'Plerou Denis Grebet
Toclo, a street tailor, usually a man with a sewing machine, who repairs damaged clothing in the streets.
Toclo, a street tailor, usually a man with a sewing machine, who repairs damaged clothing in the streets.
O'Plerou Denis Grebet
'Tu as vu non,' a popular facial gesture in Ivory Coast meaning 'I told you so.'
'Tu as vu non,' a popular facial gesture in Ivory Coast meaning 'I told you so.'
O'Plerou Denis Grebet
Cabine, a local spot where people pay to make phone calls
Cabine, a local spot where people pay to make phone calls
O'Plerou Denis Grebet
Crécré is a delicious crispy snack sold near schools in Ivory Coast
Crécré is a delicious crispy snack sold near schools in Ivory Coast
O'Plerou Denis Grebet
Natté couché, braids made with curly hair.
Natté couché, braids made with curly hair.
O'Plerou Denis Grebet
Henné, local drawings made on Mandinka women hands and/or feet during wedding and ceremonies.
Henné, local drawings made on Mandinka women hands and/or feet during wedding and ceremonies.
O'Plerou Denis Grebet
Zaouli is a traditional dance of the Guro people of central Ivory Coast.
Zaouli is a traditional dance of the Guro people of central Ivory Coast.
O'Plerou Denis Grebet
Ivorian digital artist, O'Plerou Denis Grebet, has created more than 300 African emojis
CNN  — 

When Ivorian artist O’Plerou Denis Grebet was looking for free stock images of Africa for a project, he only came across negative images of disease and poverty.

“I noticed that media and most articles about Africa were talking about the bad sides of the continent only. They reduced the image of it to a land in war where people are poor and hungry. These elements are true but it’s not everywhere on the continent,” he told CNN.

The photos, he said, annoyed him so much that he started to think about how to show images of beautiful parts of the continent.

Long-long is a protective hairstyle for girls and women with natural curly hair.
Long-long is a protective hairstyle for girls and women with natural curly hair.
O'Plerou Denis Grebet

Over the past two years, Grebet has designed more than 350 free emojis that celebrates the beauty of African culture in all its forms.

Learning to create emojis

Grebet learned to make emojis by watching a YouTube tutorial in September 2017.

“It was not really hard because I know how to draw with my hand, so, it’s like I just transposed the skills to the computer,” he said.

He translated the techniques to document everyday African lifestyle.

His first emoji was of Foutou, a staple Ivorian meal made from ground cassava flour and mashed plantains.

The Abidjan-based student draws inspiration for his designs from history and contemporary African life.

Grebet, 22, says he has always been artistic and spent time as a child constantly drawing.

But it wasn’t until 2017 he decided to be more deliberate about his art.

In 2018, after a lot of practice with photoshop, Grebet decided to create and post a new Africa related emoji every day till the end of the year on Instagram. He knew he had a hit on his hands when he gained 2,000 new followers within the first week of starting the project.

“I posted them on Instagram because it is a visual platform and people are more ready to see art there,” he said.

So far, he has designed wide-ranging emojis, including a traditional three-legged pot used to make ‘Potjiekos’, a local South African meal and ‘Crece’, a delicious crispy snack sold in Ivory coast.

'Tu as vu non,' a popular facial gesture meaning 'I told you so.'
'Tu as vu non,' a popular facial gesture meaning 'I told you so.'
O'Plerou Denis Grebet

An African emoji a day

But Grebet wanted more than just to create emojis representing Africans.

He wanted people to be able to reference them in their conversations as they do with regular emojis on social media like WhatsApp or Twitter.So, in December 2018, he incorporated all 365 emojis from his project into an app which he titled ‘Zouzoukwa.’

Zouzoukwa means “image” in the Bete language spoken in Ivory Coast.

“I think the app was important because I really wanted people to be able to use my work in their conversations, and have stickers that correspond to their realities,” Grebet told CNN.

Toclo, a street tailor, usually a man with a sewing machine, who repairs damaged clothing in the streets.
Toclo, a street tailor, usually a man with a sewing machine, who repairs damaged clothing in the streets.
O'Plerou Denis Grebet

Since its release, Zouzoukwa has been downloaded more than 120,000 times on Google Play and the Apple app store.

And in 2019, it was nominated for the best app of 2019 by the African Talents Awards, which celebrates young Africans in creative fields.

Despite the little wins, Grebet says he is still focused on doing more to tell Africa stories with his emojis and has plans to create phone cases, bags, and clothing derived from his art.

He also plans to travel around the continent to discover more inspiration for the emojis.

“I want to keep finding ways to pay tribute to African culture,” he says.

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